What is SEO? | Off-page SEO | On-page SEO

If you are thinking of opening a blog or website then you need to know and learn "how to do SEO". So in this article I will explain to you, what is SEO or search engine optimization work and how to do SEO.

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But hey, if you know about SEO, then you can definitely make your blogging career successful.

Remember, nowadays if you start writing blogs without knowing the "SEO", you will not be able to make a blog career successful.

Why do you or I want to start a blog? Why do people spend so much time writing an article?

And keep in mind, to get this free unlimited visitor or traffic from search engine, your blog article must have proper use of SEO or search engine optimization.

However, you will understand below why SEO is needed to get traffic or visitors from search engines or how to use seo properly.

What is SEO? What is its function?

SEO called "Search engine optimization". You see, I told you above that there is only one way to get countless visitors or traffic to your blog or website for free. And, that is from the "Search engine". And, the most important of these search engines are "Google" and "Yahoo or bing".

Now, SEO (SEO) is a technique, rule, or process by which we can display the content of our blog or website or articles in search engines like Google and bing in the list of the top 5 websites on the first search page.

And, as a result, when people use these search engines to search for something related to our blogs and websites, the articles or content of our blogs will show the results of the first page within 5 results.

Because of that, the keyword will be displayed on the first page of your blog's article search engine so you will get a lot of free visitors or traffic from these search engines.

And remember, this is the only way by which millions of people today are getting thousands of visitors / traffic to their blogs and making money from it.

So, simply, SEO (SEO) is a technique that can be used by anyone to rank the first result of a search engine on any keyword or article in his blog.

But remember, for this you need to have the right knowledge about SEO (SEO).

If you use search engine optimization on your blog incorrectly or without any knowledge, it may harm your blog and blog article. As a result, you will not get traffic or visitors from the search engine.

Why is it important to use SEO in blogs?

In every article written on your blog, it is very important to do "search engine optimization" (SEO).

Keep in mind that if you do not do seo on your blog, your blog will be displayed on Google and other search engines, often after or most of page 1 to 3.

As a result, no traffic or visitors will be available from the search engine.

Let's say you wrote the article on your blog "How to Create a Blog".

Now, you know, thousands of other people writing articles about that one topic you write.

If you do not believe, you can search Google or Yahoo search engine. You will see thousands of results on that one.

Imagine now, if thousands of people are writing an article on that topic, now the article on Google or the yahoo search engine, whose blog will put the first page in the first place and whose article will put the last page?

The answer is that the article on the blog which is SEO friendly, Google will place the article in the first place.

And, in this way, by applying different SEO articles or judging them, they are placed from the first page to the last page.

Then you may well understand why writing articles using SEO on blogs is important.

What are the types of SEO?

There are two types of SEO, and both of them work as separate entities. One is "On-page SEO" and the other is "Off-page SEO". Let us know about them well.

What is on-page SEO?

On-page seo is a part of SEO where we apply SEO to our own blog or website.

That means, there are some things that we can do to make SEO work on our blog or website.

Make good article writing and SEO friendly by using the proper "keyword". And also use the keywords in your blog article as well as the article title, description, and specific sections of the article.

There are some SEO techniques or processes that we use to write articles on our blog or blog, we can get free traffic or visitors from Google search or yahoo search, or we can optimize our blog article to get traffic from search engines, which is called the ON page seo.

How to do on page seo on your blog?

There are many rules to apply on page seo on your blog. Below we will learn about the most important and essential on-page seo that you can use on page search engine optimization on your blog or website.

1. Website loading speed is required.

Loading speed is a very important thing for a blog or website.

Because most of the time we do not go to blogs or websites which take more time or later we go to another website.

Because slow website is not good.

An online survey has found that opening any website or blog within 2 to 5 seconds is beneficial.
Visitors can read the article without any hesitation.

However, if your website does not open in 2 to 5 seconds and it only takes longer to load then your website is much slower and hope visitors to your blog leave your blog angrily.

And, if visitors come and leave your blog without having to do anything, it will create a bad picture of your blog on Google search or other search engine.

So, of course, remember that website loading speed is the first and most important part of on-page seo. Otherwise, you will never get a good amount of traffic or visitors from Google search.

How to keep your website or blog fast?

To up the loading speed of your blog, you must remember the following 5 points.

1. Buy good and fast web hosting.

2. Use simple and SEO friendly blog themes.

3. Upload small size of the images to blog.

4. Use cache and database cleaner plugin on the blog.

If you are using WordPress then do not use the plugin more than necessary. Using more plugins will slow down your website.

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2. The title tag gives a good value when writing an article.

Remember that the most important part of your article is the title of the article. Hey, when you use a good title, visitors from any search engine will read your article.

Because, in search engine people are able to see the tittle only.

So, if you write a title that is easy to understand or that can be understood by the whole article, then from Google search result or social media, everyone will click on that link (article) of your blog.

And remember, if most people click on your blog's link in Google search result, your blog's CTR (Click through rate) is good.

More clicks on your blog or better CTR from Google search means that your blog's image will be better in Google

Because, most clicks on your article link means that the visitor is getting better after the title of your article and it will get better on Google and your article or blog.

So, always write the title of the article in 63 words and write it in a simple way so that after seei the title everyone understands the subject of your article.

3. The use of URL links in blog posts.

When writing an article, remember first to set the URL link of your blog posts.

Hey, if you're writing a blog using Blogger or WordPress, you can set the URL address of the article you just wrote.

Always use "keyword" in the URL address of the blog article. Beyond that, keep the URL address short.

As an example, if you are writing the article "what is SEO and how to use it on the blog" then you can set the URL address of your article - "what-is-seo".

By using a short clear URL address and keyword in it, Google can easily understand what you've written an article for. In this article, your article has the chance to rank well in Google search.

4. Internal linking.

Internal linking is one of the most important thing on-page seo. Many of you may not know what internal linking is. The concept of a good internal linking helps a lot to rank your blog article on Google search.

What is internal linking?

Internal linking means that when writing an article on a blog, the link to the article you are writing is to link to another article in your own article.

For example, if I am writing an article on the blog, "What is a blog and how to earn money from a blog", then I can give a current article on another article written on my own blog such as "Blog" or "Earnings".

Because, the current article I am writing is on the blog and income. And so, if I give a link to a blog or other article about money making in the current article, they will be similar to my article.

And that's internal linking. Also, keep in mind that this is a very important part of SEO so you should definitely use Internal linking in your article.

5. Use of ALT tag.

In your blog article, you will use the image. And, whenever you upload a photo to a blog, you will use the "alt tag" in the picture.

If you have an alt tag, Google and other search engines will understand what your uploaded image is about. So use the alt tag and use the keyword in the alt tag.

6. Use of Article Content and Keywords.

The most important thing about your blog or website is the content (which you write). Therefore, content is called king.

Always remember that content will never be copied. Write what you write is completely original and your own.

Write the content or article minimum within 500 words. It allows you to write in full detail about what you are writing about.

This is very important in the SEO direction and you can rank your articles in Google search well.

Use of Keywords

I have already said that keywords are very important when we are writing articles on blogs. Keywords are words that are specifically written on the article.

So, of course, remember that when you're writing an article, you'll use keywords in some parts of your content.

Also, use the keywords in heading, first paragraph, last paragraph, article title, URL address and image ALT tag.

Remember, more uses of keywords can get your blog out of Google search.

So, use the keywords as much as is important in the content. Naturally use keywords in your own articles.

This will explain both to your visitors and to Google what the article is about.
Proper use of content and keywords is very important for seo or search engine optimization.

So friends, above we learned a lot about on page seo.

Now let's not know what is off-page seo and how to use it ?

What is Off-page SEO?

Off-page seo is a kind of search engine optimization process that we can't do inside a blog or website. In the case of on-page seo we can set everything inside the blog as opposed to writing an article on the off page seo.

In this process of off-page seo, making a backlink, popularizing your blog's Url address with another blog or website, social media sharing, domain authority, page authority, link building, are particularly involved in these processes.

How to do Off-page SEO ?

Now below I will tell you about some of the off-page seo techniques that will help you a lot.

1. Submit a blog or website to the search engine.

The first thing you need to do is submit your website to Google, yahoo and bing search engine. Because, after submitting the website to the search engine, your blog or website will be shown in the search engines and only then we can try to improve the position or rank of our blog by doing SEO.

For submitting any blog or website to Google or the yahoo search engine, we may submit it using the Google search console and Bing webmasters tools.

2. Use of directory submission.

We can submit the URL of our blog or blog article by going to the directory submission website. Remember, the directory websites that you submit your blog's url address to have high PR (Page Rank) and high DA (Domain Authority).

This will bring backlink from the high DA and high PR directory website to your blog and increase the DA and PR of your blog or website.

In this, Google and other search engines will pay more attention to your blog or website.

3. Use of social media websites.

Using social media websites like Facebook, Twitter and Google Plus you can increase the popularity of your blog.

You need to create a profile on your own blog by going straight to social media websites. After creating the profile, you will post the URL of the article in your blog to social media.

In this, you will get direct visitors from social media and also get social media signals which are very good on Google and Yahoo search engine.

Google and Yahoo search give more value to blogs and websites that come with more social media signals, and this increases the chance of more visitors coming from search on your website.

4. Blog commenting.

Posting website's url address by commenting on another blog is called blog commenting.

This allows you to create many backlinks very easily. And as I said earlier, the better you build a backlink, the more your DA (Domain Authority) grows.

And, the more your blog's DA, the more visitors you get from Google and Yahoo search.

So, by going to another blog article and commenting on it and giving the URL address of your blog, you can increase your blog traffic.

5. Create a backlink by guest posting.

Guest posting is one of the most important things off-page seo. Guest posting allows you to create a good backlink for your blog.

In this, you can increase the DA (domain authority) of your website domain. This will allow your blog to appear in the top 5 search results on Google search.

What does guest posting mean?

Guest posting means posting a link to your blog by writing an article on someone else's blog.
That means, when you write an article on another blog that matches your blog and post a URL LINK to your blog in that article, this process is called guest posting.

As I said before, guest posting increases the DA of the website very easily and so this is one of the important things for search engine optimization.

Remember, guest posting can only be done on websites that have a lot of DA (domain authority). Minimum DA is 30 to 40 and only do GUEST POSTING on that website.

Note: I've talked about a lot of things above, like Backlink or DA (Domain Authority). So let's go down to know about them.

What is Backlink?

Backlink means an incoming link from any website to any other website. I mean, suppose the link to your website is given on three other websites. So the three websites that link to your website are giving backlinks to your website.

Backlink is very important to rank your blog on the first page and it increases the DA of your website.

What is "Domain Authority"or DA?

Domain authority is a rank or list given by the MOZ website to all websites on the Internet. The higher your DA number, the better your website will rank in Google search.

You can increase the DA number of domains on your website by increasing the number of backlinks. Remember, DA will not increase unless there is an empty backlink. Backlink is a good DA website.

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So friends, you probably know what Search Engine Optimization (SEO) means, what seo does and how SEO works. If you have any questions, feel free to comment below. Thanks.🙏🙏🙏

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